He doesn’t look like a TikTok star but 70% of Walter Biscardi Jnr’s $9M in cruise sales came from TikTok

In this episode of Everything Social Media & Travel, I sit down with Walter Biscardi from Where’s Walter Travel to unpack how he built a serious travel business off the back of social media — without chasing vanity metrics, doing hard sells, or acting like a stereotypical “creator.”
We get into:
- How Walter went from CNN / Emmy-winning producer / agency owner to travel advisor
- Why TikTok Lives have become the biggest growth engine in his business
- How a creator with just 29,000 followers can still drive millions in bookings
- Why he hides his phone number and makes prospects book a call first
- His “don’t sell” approach — and why it works better than the hard close
- How his host agency KHM and CRM Tern helped him scale
- Why social should create a flywheel, not just a funnel
If you run tours, travel, or any service business and want to understand how trust, content, and consistency turn into revenue — this one is packed.

If you are a creator who is looking for how to earn 6 figures on social, this is for you.

👇 Follow Walter: Where’s Walter Travel on TikTok / YouTube / Instagram
🔔 Subscribe for more episodes on creators, formats, ads, and what’s actually working in travel social.

Hear the episode here on Spotify and over here on Apple Podcasts

See how the destination of Palau drove over 450 leads to their local suppliers with just 2 posts

The destination of Palau had run influencers campaigns in the past and whilst the pictures were nice, the business outcomes were unclear. Sure, some people “liked” it, but how did that drive business outcomes for the suppliers in their destination?

When putting out their next request for proposal (RFP) they were looking for someone who could tell them and their constituents, what happened next after the posts.

The winning bid pitched Videreo, who exist to bridge the trust gap between brands and creators by showing exactly what happens after the post on social media. The Videreo product and process collects the real travel intent of an audience and counts the actual leads generated.

Success in creator marketing no longer needs to be about guesswork or vanity metrics. It lies in data and proof that can show true ROI, something CEO’s, CFO’s and CMO’s have been looking for to invest more in this channel.

See the full case study here from the creative to the dashboard of live results and to access your own FREE trial if you want to measure what matters.