Veerle Witte unlocks how travel companies can unlock product insights directly from their customers mouth (or keyboard)

In this episode of the Everything AI in Travel Podcast, Tony Carne sits down with Veerle Witte, founder of Travel Diaries, to explore how a simple travel journaling app has evolved into an AI-powered platform helping tour operators capture authentic user-generated content, marketing insights, and customer feedback.

Veerle shares her remarkable journey from National Geographic travel journalist to startup founder, how she built Travel Diaries with a microloan and a small development team, and why authentic travel stories are becoming even more valuable in the age of AI.

We discuss:

• How Travel Diaries started from a personal need while backpacking through South America

• Building a travel startup while working as a travel journalist

• Growing to more than 100,000 users and launching a mobile app

• Why travel journals create far richer customer insights than traditional surveys

• Using AI to analyse thousands of pages of customer stories automatically

• Extracting hotel reviews, activity feedback and future travel intent from travel journals

• Turning customer stories into SEO articles, social media content and marketing assets

• Why authentic user-generated content is becoming increasingly valuable for AI search

• How tour operators can encourage travellers to document their trips

• The future of AI-assisted travel journaling and personalised travel content
  

• To learn more, reach out to Veerle on veerle@traveldiariesapp.com
  

  If you're interested in AI, travel marketing, user-generated content, customer insights, tourism technology or startup innovation, this episode offers a fascinating look at how one company is creating an entirely new data asset from the stories travellers naturally want to tell.

  
  

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Hear the episode here.

In 2026 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.