Jason Bryant founded and exited his startup, Nor1 to fortune 500 company Oracle and believes he’s landed at the perfect spot for the AI revolution

This week I’m joined by Jason Bryant, VP Strategy (Consumer Applications) at Oracle and founder/former CEO of Nor1.

We talk about:

• How Nor1 started (perishable inventory + willingness-to-pay for upgrades)

• What changes when a startup gets absorbed into a Fortune 500 (risk profile, security standards, speed)

• Why the next phase of AI in hospitality is orchestration, not “the next best model”

• Why unified data platforms are a prerequisite for personalization

• The real reason “AI pilots fail”: not tech, but execution, workflow design, and measuring P&L impact

If you’re in hotels, travel tech, or building AI products, this is a practical conversation about what actually works in 2026.

Hear the episode here.

In 2026 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 & 2 plus the special education series, now also fully available in these channels.

If you wanted to checkout the case study mentioned in the middle of the episode you can get that here along with your FREE trial of Videreo.

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