John Lyotier returns to the show to unpack the agentic future of travel

John Lyotier is back — and we go deep on the .BOT future.

AI has moved from “tools” to agents, and John’s building at the sharp end: hundreds of AI-built travel brands, an agentic network underneath, and now a big bet on .bot domains (trip.bot, hotels.bot, ski.bot…).

We talk:

• Why .bot could become the identity layer for agent-to-agent commerce

• What “agentic search” means for travel distribution

• GEO/AEO: what’s real, what’s hype

• Marriott + Google’s AI selling moves — threat or opportunity?

• The coming “return to real” in travel: tech scaffolding, human soul

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Hear the episode here.

In 2026 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.