Gary Gumbleton explains how Ocean Holidays is scaling content across multiple brands using shows, short-form, and storytelling — without a big team.

In this episode of the Everything Social Media in Travel Podcast, I sit down with Gary Gumbleton (Ocean Holidays) to break down one of the most practical and scalable content strategies I’ve seen in travel.

We cover:

How Gary runs an in-house “agency” across multiple travel brands

Why he’s ditched the word podcast and calls them “shows” instead

Turning 1 episode into 30+ pieces of content

The smartest way to use content to open doors with partners

Why most travel brands still don’t understand storytelling

Building personal brands inside a company

And how live shows + short form could reshape travel marketing

Plus, Gary shares a powerful story about burnout, depression, and recovery — and what he learned on the other side.

If you’re building content in travel (or trying to), this is a must-watch.

👇 Subscribe for more conversations with the people actually doing the work.

Hear the episode here on Spotify and over here on Apple Podcasts

See how the destination of Palau drove over 450 leads to their local suppliers with just 2 posts

The destination of Palau had run influencers campaigns in the past and whilst the pictures were nice, the business outcomes were unclear. Sure, some people “liked” it, but how did that drive business outcomes for the suppliers in their destination?

When putting out their next request for proposal (RFP) they were looking for someone who could tell them and their constituents, what happened next after the posts.

The winning bid pitched Videreo, who exist to bridge the trust gap between brands and creators by showing exactly what happens after the post on social media. The Videreo product and process collects the real travel intent of an audience and counts the actual leads generated.

Success in creator marketing no longer needs to be about guesswork or vanity metrics. It lies in data and proof that can show true ROI, something CEO’s, CFO’s and CMO’s have been looking for to invest more in this channel.

See the full case study here from the creative to the dashboard of live results and how to measure what matters.